Styles and Convection of Music Videos

GENRE VIDEO

A genre video is a music video where they try to focus on one certain genre and make it clear that it is based on that genre. In this music video they try to focus on the heavy metal genre and made it obvious by having a black goat in many shots in the video, this connotes the satanic obsession that "Slipknot" finds interesting. They include this because most people who listen to "Slipknot" are aware of satanism and having this might appeal to the audience watching since they contain many pieces of content in the video. That makes it obvious that they focus on heavy metal such as, blood, dark settings and people playing instruments such as at 0:18 one of the members are digging their hands into their brain with blood. This all connect with the heavy metal genre and this appeals to the audience since most of them would be used to seeing this type of content in heavy metal music videos.  The reason why "Slipknot" chose to use this type of style in this music video is that they chose a dark demonic style for there music video because that is something they are known by and it appeals to there audience as that would be something that they are interested into.

GENRE SUBVERTING VIDEO


Genre subverting videos is a type of music videos that have content that you would not normally have in a genre video. An example of a genre subverting video is in this video made by "The Black Eyed Peas", they had a classical setting in a theater such as at 0:03 when a orchestra was playing and there was a conductor. This is something that you wouldn't find in most rap videos. They chose to do this because it is something different and it stands out from other videos, and gives the audience something different to watch as they would be tired of seeing the same content in all music videos that they watch, and might get bored of watching thing every time they watch a music video. This gives them something new for them to watch. This might also seem humorous to some people as this is not something that would be normal for them and they might find it funny.

PERFORMANCE


A performance video is a type of music video where it shows the artist actually playing the song, like they would do live. In this music video it shows the band playing their interments through the whole video. It mainly happens at 0:58 when they really show the energy when they play their songs. This type of music video shows what its really like when the artists perform the songs. The artist that made this video did it this way because it shows the experience of how it is to actually preform a song without actually doing it live. This lets the audience see what it is actually like when the artist performs their song, without actually seeing it live.

NARRATIVE


Narrative music videos are a type of music videos that tell a story in them, In narrative music videos, it makes music videos more interesting that will make people who watch it want to watch the whole video to see what happens, which is one reason why the artist might do this, is that when some people watch the whole video the see that this is something different from other music videos, this will lead to the music video getting more popular and more people will start talking about it, when watching this, it helps the audience watching understand the story in a video more, this gives the people watching something different to watch and by having a interesting story alongside music could entertain some people, as they might find it amusing.

ANIMATION


Animated videos are videos that are done in a animated style. Usually animated music videos are made to be unrealistic and contain things that wouldn't really be possible to do in real life such as at 2:37 when they had a floating cliff with a girl playing a guitar on it. In real life this would be impossible to do. By using animation in music videos, it lets them be able to do something that would not be possible to do. People who make animated music videos try to be creative with their videos and when doing this it makes them different as animated music videos are often unique compared to other music videos, with them being unique it gives the audience something new to watch, and also with the unrealistic content in the videos, it could possibly entertain the audience as they might find the unrealistic content either interesting or humorous.

INTERPRETIVE


Interpretive music videos are a type of music videos that has the music match whats happening in the video, in this music video at 1:08 a story is being told and throughout the rest of the video, the music matches whats happening in the video. Having the music matching what happens in the video could help people understand either the song or video more, if they might get confused. Interpretive videos are very easy to make as they just have to follow the song to match the actions. These types of music videos are often tried to be humorous or try to be more artistic, by doing this the audience watching could be entertained.

IMPRESSIONIST


An Impressionist video is a type of music video that contains imagery in it that matches a certain mood such as in this music video they try to focus on a depressing mood, by adding dark colors, a dark setting, rain, and dark clothing, which all fit into the emo feeling that some people go through. By adding the dark colors/setting/clothing, such as at 0:10 they show that it is raining and there is a dark setting. These all fit the depressing mood, as in dark is usually known to be a depressing asset and by adding this it could help people understand the song more as the institution would do this on purpose to fit with the song even more. Not only this could help people watching understand the song more, it could make them feel a certain mood, such as this dark depressing setting, might make the audience depressed, which might of been done on purpose by the institution.

SURREAL/ABSTRACT


When a music video contains something that surprises you and has something that you wont expect, are known as surreal or abstract. These type of videos contain the element of surprise and try to get the people shocked by adding content in the video that they would not expect in a music video. An example of this is in this video, they add a lot of blood and gore in the video, as in there are many deaths within this video, they show this at 1:52 when one of them were biting there hand/arm off and at 3:04 when another person ripped their own face off, more of this happens throughout this video. They do this to make the audience watching shocked and possibly be entertained by the horror, as that appeals to some people..

PASTICHE/HOMAGE


Pastiche/homage videos are music videos that make references to other videos, When referencing something in their videos you will only understand them if you watch the original, this happens in this video near the end at 3:24 when they reference Lady Gaga's bad romance and at 3:38 they referenced "Katy Perry's" "California girls". the people watching will only understand if they watch those music videos to understand these references. The reason why they did this was that people who like the videos that are referenced,would like this video since they might find it amusing.

PARODY


Parody music videos are videos that try to copy another music videos and make fun of it. They intentionally try to add humor by making jokes in the video either making jokes about the person they make the parody about or they try to be creative and go a different direction and make their own jokes. An example of this is when "Weird Al Yankovic" made a parody of "Coolio's" "Gangstas Paradise", and instead of insulting the artist, he went in a complete different direction and sang about the luxuries of being an Amish. By doing this, it wont offend anyone as some parodies would do, and will do what it would be intended to do, which was to make people laugh with the humor in the video. This makes the people watching be entertained with all the humorous content in the music video.

REFERENCING

Referencing music videos is when a music video contains explicit content from other actual media text, for example if there are props/sets/clips or actors from a film or TV show. In this music video made by the band "Paramore". They were referencing the movie "Twilight" as the music video contained scenes from the movie, alongside the music video was actually set in one of the sets that were in the movie. They show that they are in the set that was in the film throughout the video, it begins at 0:03 and scenes throughout from the movie at 0:07 and then more scenes are played throughout the rest of the video about every 5 second. They do this because it helps promote what they are referencing. For example how with this video. "Paramore"  are promoting the film "Twilight" and this helps promote both "Paramore" and "Twilight" as people who like "Paramore" will know about "Twilight" and people who like "Twilight" will know about "Paramore" and it helps expand the audience for both the film and the person referencing it. The people watching might get information as when they watch this music video they might get to know about more content, and by knowing more types of content they can find more ways to be entertained.