A genre video is a music video where they try to focus on one certain genre and make it clear that it is based on that genre. In this music video they try to focus on the heavy metal genre and made it obvious by having a black goat in many shots in the video, this connotes the satanic obsession that "Slipknot" finds interesting. They include this because most people who listen to "Slipknot" are aware of satanism and having this might appeal to the audience watching since they contain many pieces of content in the video. That makes it obvious that they focus on heavy metal such as, blood, dark settings and people playing instruments such as at 0:18 one of the members are digging their hands into their brain with blood. This all connect with the heavy metal genre and this appeals to the audience since most of them would be used to seeing this type of content in heavy metal music videos. The reason why "Slipknot" chose to use this type of style in this music video is that they chose a dark demonic style for there music video because that is something they are known by and it appeals to there audience as that would be something that they are interested into.
GENRE SUBVERTING VIDEO
Genre subverting videos is a type of music videos that have content that you would not normally have in a genre video. An example of a genre subverting video is in this video made by "The Black Eyed Peas", they had a classical setting in a theater such as at 0:03 when a orchestra was playing and there was a conductor. This is something that you wouldn't find in most rap videos. They chose to do this because it is something different and it stands out from other videos, and gives the audience something different to watch as they would be tired of seeing the same content in all music videos that they watch, and might get bored of watching thing every time they watch a music video. This gives them something new for them to watch. This might also seem humorous to some people as this is not something that would be normal for them and they might find it funny.
PERFORMANCE
A performance video is a type of music video where it shows the artist actually playing the song, like they would do live. In this music video it shows the band playing their interments through the whole video. It mainly happens at 0:58 when they really show the energy when they play their songs. This type of music video shows what its really like when the artists perform the songs. The artist that made this video did it this way because it shows the experience of how it is to actually preform a song without actually doing it live. This lets the audience see what it is actually like when the artist performs their song, without actually seeing it live.
NARRATIVE
Narrative music videos are a type of music videos that tell a story in them, In narrative music videos, it makes music videos more interesting that will make people who watch it want to watch the whole video to see what happens, which is one reason why the artist might do this, is that when some people watch the whole video the see that this is something different from other music videos, this will lead to the music video getting more popular and more people will start talking about it, when watching this, it helps the audience watching understand the story in a video more, this gives the people watching something different to watch and by having a interesting story alongside music could entertain some people, as they might find it amusing.
ANIMATION
Animated videos are videos that are done in a animated style. Usually animated music videos are made to be unrealistic and contain things that wouldn't really be possible to do in real life such as at 2:37 when they had a floating cliff with a girl playing a guitar on it. In real life this would be impossible to do. By using animation in music videos, it lets them be able to do something that would not be possible to do. People who make animated music videos try to be creative with their videos and when doing this it makes them different as animated music videos are often unique compared to other music videos, with them being unique it gives the audience something new to watch, and also with the unrealistic content in the videos, it could possibly entertain the audience as they might find the unrealistic content either interesting or humorous.
INTERPRETIVE
Interpretive music videos are a type of music videos that has the music match whats happening in the video, in this music video at 1:08 a story is being told and throughout the rest of the video, the music matches whats happening in the video. Having the music matching what happens in the video could help people understand either the song or video more, if they might get confused. Interpretive videos are very easy to make as they just have to follow the song to match the actions. These types of music videos are often tried to be humorous or try to be more artistic, by doing this the audience watching could be entertained.
IMPRESSIONIST
An Impressionist video is a type of music video that contains imagery in it that matches a certain mood such as in this music video they try to focus on a depressing mood, by adding dark colors, a dark setting, rain, and dark clothing, which all fit into the emo feeling that some people go through. By adding the dark colors/setting/clothing, such as at 0:10 they show that it is raining and there is a dark setting. These all fit the depressing mood, as in dark is usually known to be a depressing asset and by adding this it could help people understand the song more as the institution would do this on purpose to fit with the song even more. Not only this could help people watching understand the song more, it could make them feel a certain mood, such as this dark depressing setting, might make the audience depressed, which might of been done on purpose by the institution.
SURREAL/ABSTRACT
When a music video contains something that surprises you and has something that you wont expect, are known as surreal or abstract. These type of videos contain the element of surprise and try to get the people shocked by adding content in the video that they would not expect in a music video. An example of this is in this video, they add a lot of blood and gore in the video, as in there are many deaths within this video, they show this at 1:52 when one of them were biting there hand/arm off and at 3:04 when another person ripped their own face off, more of this happens throughout this video. They do this to make the audience watching shocked and possibly be entertained by the horror, as that appeals to some people..
PASTICHE/HOMAGE
Pastiche/homage videos are music videos that make references to other videos, When referencing something in their videos you will only understand them if you watch the original, this happens in this video near the end at 3:24 when they reference Lady Gaga's bad romance and at 3:38 they referenced "Katy Perry's" "California girls". the people watching will only understand if they watch those music videos to understand these references. The reason why they did this was that people who like the videos that are referenced,would like this video since they might find it amusing.
PARODY
Parody music videos are videos that try to copy another music videos and make fun of it. They intentionally try to add humor by making jokes in the video either making jokes about the person they make the parody about or they try to be creative and go a different direction and make their own jokes. An example of this is when "Weird Al Yankovic" made a parody of "Coolio's" "Gangstas Paradise", and instead of insulting the artist, he went in a complete different direction and sang about the luxuries of being an Amish. By doing this, it wont offend anyone as some parodies would do, and will do what it would be intended to do, which was to make people laugh with the humor in the video. This makes the people watching be entertained with all the humorous content in the music video.
REFERENCING
Referencing music videos is when a music video contains explicit content from other actual media text, for example if there are props/sets/clips or actors from a film or TV show. In this music video made by the band "Paramore". They were referencing the movie "Twilight" as the music video contained scenes from the movie, alongside the music video was actually set in one of the sets that were in the movie. They show that they are in the set that was in the film throughout the video, it begins at 0:03 and scenes throughout from the movie at 0:07 and then more scenes are played throughout the rest of the video about every 5 second. They do this because it helps promote what they are referencing. For example how with this video. "Paramore" are promoting the film "Twilight" and this helps promote both "Paramore" and "Twilight" as people who like "Paramore" will know about "Twilight" and people who like "Twilight" will know about "Paramore" and it helps expand the audience for both the film and the person referencing it. The people watching might get information as when they watch this music video they might get to know about more content, and by knowing more types of content they can find more ways to be entertained.
By using this many shots in the music video, it adds more energy to the video as the song is very fast paced. The amount of cuts fits the song so that it adds a more energetic atmosphere that is intended in Slipknot videos. They used many cuts in this video especially at the beginning since it starts with a fast paced intro, you start to notice the large number of cuts at 0:06 when they make it clear, that there is a lot going on at the same time, so they added multiple cuts to add more energy, by doing this it helps give that certain energy in Slipknot videos that their fans enjoy. This worked very well since it made the music video fit perfectly with the song that goes with it. By having many cuts it shows the energy that Slipknot has when performing this song and by doing that, people can see how passionate Slipknot are when they perform. Additionally, it shows the craziness of Slipknot as the video has a fast pace; it shows all the energy that Slipknot has.
BAD EXAMPLE
In this music video there is one cut through the whole video, by doing this it fits the slow paced atmosphere that the song is trying to give. This helps give a relaxing atmosphere when watching the video which is what the editors of the video intended. We start to notice this at 1:20 that it is the same shot throughout the whole video . It can seem boring to some people and they might stop watching as it is basically the same thing happening throughout the video, and by just having one cut throughout the whole video, people might think nothing interesting will happen and stop watching. Having not that many shots makes the people watching the video seem uninterested and will stop them wanting to watch the video. This shows that the band Radiohead, are very calm people because of this relaxed atmosphere.
CUTTING TO THE BEAT
GOOD EXAMPLE
By cutting to the beat in this music video it makes the video more energetic and adds a more enthusiastic atmosphere. For example, at 0:24 this works since it helps fit with the song which is what was intended and this worked perfectly with the upbeat track that is in the song. By doing this it adds a hyper atmosphere and adds more energy, getting people more into the song as they might enjoy all the energy that is in the music videos and will keep watching.
BAD EXAMPLE
In most music videos that try to cut to the beat, they try to make the frame change with every beat in the song, but in this video they didn't try to match the cuts to the beat of the song in any part of the video, an example of this is at 0:31 when there is a very fast paced beat, but they dont match the video with the beat. As a consequence, it might put people off from watching the video as they might find it a bit boring as none of the cuts match the song. Most artists try to cut to the beat so this artist might be attempting to stand out from other artists.
CAMERA LANGUAGE: SHOT VARIETY
GOOD EXAMPLE
In some music videos the people who make them try to get a variety of shots and have many types of shots throughout the music video; they don't focus mainly on the same shot throughout. There are many shots throughout the whole music video and they don't focus mainly on a certain amount of shots.They show multiple types of shots, and we start to realize this at 0:37 where they start showing multiple types of shots throughout. This lets the audience see more in the video and not get bored of seeing the same shot over and over again. The reason why the artist and the person who made this video did this is to show how the artist really is. By using many shots in the video, it shows many of the weird things that happens in the video, which reflects Marilyn Manson weird personality.
BAD EXAMPLE
As some people who make music videos try to include as many different shots as they can, this music video doesn't include many types of shots and mostly focuses on the same types of shots throughout. In this video, they show the lead singer and the guitarist in the same shots many times at 1:12 and throughout the rest of the video you start noticing this. The people who made this music video focus on the same shots throughout the whole video instead of doing many different types of shots. By not having many different types of shots in the video this might seem boring to some people and they might think not much will happen in the video, resulting in viewers to stop watching. By doing this it might show that the people who made the music video are normal people.
SPECIAL EFFECTS
GOOD EXAMPLE
The person who made this music video used special effects very well such as text floating in the air, they show this at 0:06 and then it happens multiple times throughout the video, in high quality. They did this to add humor to the music video and they used good quality technology to make it look better, making them look more professional. They did this successfully throughout the video as there is floating text when they show a person in the video. The special effects in this video could seem funny to the audience as the text could make them laugh. With this it makes the artist look more professional as they used good quality technology to make it.
BAD EXAMPLE
When people usually use special effects in music videos, they try to use high quality technology and special effects in their videos, but in this one they use very bad special effects that looked very cheap and unprofessional, along with a bad green screen, we notice this at 0:05 where it shows a very cheap effect of a car. This seems very unprofessional and with this it might make the audience stop watching since they might think it looks too cheap. Having cheap special effects makes the artist look cheap since their videos are cheap, reducing their appeal.
GREEN SCREEN
GOOD EXAMPLE
When using a green screen for this video it makes the band look like they are in a place that wouldn't possibly be able to go to, which is the reason that they have done this, they show the green screen at 0:27 . This is done very well because it is not clear that they used a green screen and it really looks like they are in space. This might seem amazing to the audience since it is unusual compared to other music videos, this makes the artist look more creative as they try to be different from other artists.
BAD EXAMPLE
When a green screen is used in a music video it can be either amazing or very bad, in this case it is done very badly. It has been made obvious that a green screen is used and they are not really in the certain places they chose for the green screen, such as at 0:11 as it is clear that they are not in that area, and it was done with a green screen because it is not possible at all, to be in a area like that. This may seem cheap to the audience as it makes the artist look very cheap and unprofessional and will lead to the audience stop watching since they think it looks badly done.
LIP SYNCING
GOOD EXAMPLE
In most music videos the artist does lip syncing in the video and sometimes it is done very well. In this video the singer seemed very passionate about the song as it looked like he knew all the lyrics such as at 4:18 he was putting a lot of energy, into the lip syncing, so it made it look like he was passionate while performing. It is done very well since it looked like he actually sang the song the way he should of as we can see that he gave a certain aggression to show the passion he was feeling. The audience watching might like this more since they can see how emotional and dedicated the artist is.
BAD EXAMPLE
When lip syncing is done in a music videos, the person singing tries to look very passionate and committed when singing, so it looks like they are actually singing. However, in this music video made by the band You Me At Six, it looks like the singer is not really bothered about singing the song and doesn't look dedicated. It looks like he is just talking rather than singing, and not showing any emotion at all, such as at 0:35 there is a lot of passion and energy, in that song but he is acting like he is just talking, not giving any energy at all. This might stop the audience watching because it makes the artist look not bothered about singing their songs.
An artists website is a website where an artist can make their own individual website,it is where they can post there own music/videos online. One music video outlet is artists websites, an example of this is http://www.slipknot1.com/ which is a website made by the heavy metal band slipknot, this website helps give information to there audience. This is good for the audience because it is a website that you can access very easily and this is good for the audience because it wont take that long for them to find the website and it only takes a simple search of the name of the band and you will immediately find the link to it, it is very convenient for the audience and is good for the artist since the website will be noticed more since there is easy access to it, people might visit it more often. There is usually a lot of information about the artist on their own website, this is very good for the audience because it helps them access information that they need about the artist, this is good for the artist because it gives them have a chance to reveal facts about themselves online and lets their audience know more about them, this helps them by getting them more popularity, the more people know about them, they might get other people to know them as well, so by giving information about them online they make there audience expand.
Something about artists websites that is bad for the audience is that sometimes the artists website might not work in certain countries and this might upset the audience since they might live in a country that the website does not work in, having the website not work in certain countries since they might want to know information about the artist or access everything you could do on the artists website, but find out that they couldn't use the website because it wouldn't work in the country that they lived in. This is also bad for the artist since this affects the popularity of the artist. People that live in a country that the website doesn't work in might think differently about the artist, since they might think that the artist might not like the country that the website doesn't work in and wont like the artist, this affects the artists popularity and what people think about them.
One thing about artists websites that is bad for the institution is that sometimes the website could get hacked by someone, and if someone hacks the website, they could do whatever they wanted to the website and write absolutely anything, this is bad for the institution and the artist since the person that hacks the website might write and add negative things about the artist or either the audience, on the website, and by doing this, it might decrease the size of the audience and they might make the audience not like the artist anymore since they might not know that the artist's website got hacked and might think that the artist purposely wrote this on their website to mock them, this gives the artist a bad name since not only the audience will think differently about them, but other people that dont know about them might think differently about them, since if they just see the website, they might see the negative parts about the artist and will think differently about them.
SOCIAL MEDIA
Social media is a place where you can go online, and talk to people online, it lets you post pictures/videos online and interact with others through the internet. Social media is good for artists since that lets them interact with there audience and can let their audience know whats happening and help give information to the ones they cant directly talk to. By using social media to talk to their audience, the artist can easily get reviews from people which is good so they could easily see if they could improve on something, they can easily get feedback from just online rather then just going to reviewers in real life, so it saves time for the artist, and since it is through the internet, the artist can also get reviews from their audience to see what they think, and to see what they like so that the artist could improve on their work.One social media website that many artists use is a website called Twitter https://twitter.com/ it is a social media website that most artists use to either interact with there fans and might talk to other artists to possibly collaborate with them with the audience knowing at the same time, it is a website that anyone can use which is an advantage for the audience and the artist. An example of someone that uses this website very often is the pop artist named Katy Perry who has 77,556,534 audience members that follow her.
Social Media is very good for the audience since it is free to use and you can use it whenever you want without having to pay for it. You can use it whenever, wherever you want since it is world wide as well. Since it is free, people who might not have that much money could use it for free and they could do a lot with the internet, such as interact with the artist they like and might get some information about that artist and know more about them and that could lead to them possibly liking the artist more, which again is good for the artist since that leads to more popularity. Many artists use social media to tell their fans if there is anything happening in the future or something about them, this is good for the audience because it helps them keep up to date with there favorite artist so they can know more about them. Having social media being free is very good for the audience because if its free, they might use it more often and it will give them something to do. With social media being free, a lot of people will use it, and with people using the website, the institution will get more money which is good so they can keep the website going and might update it more.
Even though social media is has a lot of benefits such as anyone can use it, that does still include hackers, this is bad for both the audience and the artist because this can lead to their social media accounts being hacked and that could be bad because the hacker could write anything on the artist's or audience's accounts and when they do that it could lead to people who were not aware that the person got hacked and might think that they wrote that on purpose and that could lead to people possibly not liking the artist anymore which is bad for the artist since that will lead to bad reviews and there popularity will decrease since most of there audience would of seen them differently. This is bad for the artist since sometimes they could not do anything about it, another example is when the band "Papa Roach" got there facebook account hacked and someone started posting random links that could lead to the audience getting viruses which was bad for the audience since that might lead to there social media getting hacked and the same thing could happen to them. With accounts being hacked, people that get hacked might complain to the industry that made the website, this is bad for the industry because with too many complaints, the website that they make could be shut down, people might leave the website and not use it anymore, which might lead to the institution losing money.
DOWNLOADS (LEGAL AND ILLEGAL)
Downloading websites are websites where you can basically download music either legally by paying or illegally by going on a certain website and download the content for free. This is a common type of website that many people use to get music. An example of a downloading website that is legal is http://www.apple.com/itunes/?cid=OAS-US-DOMAINS-itunes.com which is a website where you can buy some music and that money you use supports the artist since when you buy it, that money is sent to the artist, this is good for the artist such as Marilyn Manson because the money helps them get more money, and they get more well known, and they can get on the charts with all the support from people buying their songs.
It is really good for the audience, to use a legal website to download music because whenever you use a legal website to download something, it is always good quality and will usually be a lot better then some illegal file you could download, the content you buy will always be clear and you can enjoy the type of content you would be expecting when downloading, with this it tries to get the audience to have what they want which leads to customor satisfaction and because of that people will use the website more often and that leads to the institution getting more money. Even though it is very easy to find the music you need and it is free, some files that you can download can contain a virus without you knowing and it could destroy or hack your computer, which is bad for the audience since their computer could be ruined from the corrupted file they downloaded. Because people getting hacked because of viruses, the ones that get hacked might complain to the institution and will stop using the website and if people stop using the website the institution will lose money.
There are also some websites where you can download music illegally such as Pirate Bay https://urbanproxy.eu/ which is a website where you can download music for free but there can be consequences such as, you can go to prison if you get caught downloading music for free which has happened before, the maker of the website Peter Sunde has been arrested for making the website and other people have been arrested for using the website to download illegal content, which is bad for the audience since they could go to prison.
Illegal websites are bad for artists since if their audience doesn't actually buy their music, they lose money since their audience members are just downloading the music for free, which could lead to money not going to the industry leads to not the artist might not be going on the charts or they could get less well known since most people might just get their music for free.
MAINSTREAM TV
Mainstream TV is TV channels that you don't have to pay for and is non subscription, mainstream TV is good for both the artist and the audience since you don't have to pay for it and people with not that much money can use it, it is an advantage for the audience because since it is free they can use it any time and there is many channels they can watch something music related, and popular songs play all the time on mainstream TV so the people watching will most likely always be listening to the songs that they enjoy. Since mainstream TV is free and anyone can use it anytime they want, artists can get recognized better and more often since people might see their music videos more often and might start liking them which is good for the artist because, by this they can get better reviews from people and that could lead to them getting more money and get more popular,. When people watch Mainstream TV channels the institution that made that channel get more money which is good because they can get more popular and that leads to more fame for them and the artists.
Artists can do many thing on mainstream TV such as play live performances on TV an example of this is 4music. such as when Olly Murs performed live on their channel. this is good for artists that first start out can get more popular and they can finally get a chance to be on TV and that will lead to them having a bigger audience since people who might not of heard of them will finally get to see them, which leads to their audience growing which makes them more popular.This is good for the institution that make the channel since if many artists want to be on their channel then they will get recognized more by their audience and will be able to get more money. Not only can this be good for new artists but it can help artists albums get more popular, such as when Olly Murs released his album "Never Been Better" he performed some songs on 4music which made the album more popular and lead to it go onto the charts.
One thing that could be bad for the audience about mainstream TV is that there is a lot of annoying adverts that people might not intend to watch and this could annoy the audience and because of this the audience might not want to tune in to that channel anymore since their might be too many adverts, this is also bad for the industry that made the channel will lose ratings and this is bad for the new artists because people might not recognize them if people stop watching the mainstream TV channel.
MUSIC CHANNELS
Music channels are channels that have most of there content being music videos, it is mostly 90% on there channel.there are many music channels that people can watch music videos and an example of one is Kerrang! http://www.kerrang.com/ which is a music channel that only shows rock/metal music videos. Music channels are good for the institution since many people tune into music channels and, they are a popular genre on TV which leads to many people watching them so they can get a lot of money, Music channels can earn money in many ways such as getting money from adverts. If a company wants their advert to be put on that channel they pay the institution. Another way that they can earn more money is that artists pay the institution that made the music channel to put their music on their channel so that they can get noticed more.A example of this is how Kerrang! always play the music videos of the band Bring Me The Horizon which helps them and the music channel get more noticed since both of the audiences of the band and the channel will watch the same thing, which will be good for the institution, since their audience will expand.
One thing that good for the audience is that popular songs always plays and there is a variety of songs for them to listen to so they have a good experience when watching the music channels.The institutions that make music channel try their best to access customer sanctification so that people will still watch since that the music they like will be playing. Sometimes the music channels don't always play the songs that some people like which might be a problem for both the audience and the institution that make the music channel, since if the institution will play songs that the audience doesn't like then the audience might get a bit annoyed for keep listening to songs they don't even like, which might lead to them stop watching that music channel which is bad for the institution since if people stop watching then that is bad for their business because if they get less viewers then they get less money.
When Bring Me The Horizon released there new album That's the Spirit, they made three music videos which appeared first on KERRANG! which lead to their new album to go to number 1 on the Apple charts since they knew many people in their audience watch KERRANG! so they knew that their music videos will diffidently be seen.
One disadvantage about music channels with the institution is that not many people watch music channels since they can just have a playlist on their devices and listen to songs they like anytime, so this is bad for the institution since if not many people watch their music channel, they might not get very well known by people and might get forgotten, this is also bad since if not many people tune in, companies wont want their adverts to be on the channel or artists might not want their songs on that channel, it could lead to the institution leading to losing money and be bankrupt.
Something about music channels that is bad for the audience is that there could be some adverts that people wouldn't want to watch in the first place, sometimes the adverts could be long and annoying and would stop you from listening you the music that you like, this could lead to people stop watching that channel. Another disadvantage is that not all the music channels will have the music that you prefer which is a disadvantage because that means you wont always be able to listen to music that you enjoy, because the music channel might not even like the music that is the same as the ones you like.
STREAMING WEBSITES
Streaming websites are websites that allow you to access content such as videos. they are a website that is very popular on the internet because of the content you can receive from it. Streaming websites are used very often by many people. One of the main reasons for this is because almost all streaming websites are free to use, and you don't have to pay to use it, because it is free, people can use it anytime they want and they can use it anywhere. This is good for the audience, especially for those who might not have that much money. A example of this is a website called YouTube which is a website that has a variety of videos for the audience to watch. This is good for them because they cant really get bored of the website and that will lead to them keep going on the website over and over again. Having people continuously going on the website is very good for the institution that made the website because that will lead to the institution getting more money which is good for both the institution and the audience since if more money is given to the institution so that they can update their website and by having the website updated, the audience can enjoy the website even more.
YouTube is a place that some \artists would think that is a good opportunity to make a name for themselves such as when Justin Bieber debuted his first song onto YouTube, he got noticed from the artist Usher and ended up being one of the biggest singers of today. When he first started he had only less than 70 subscribers before he was noticed, currently he has 15,181,676 subscribers. This is good for YouTube because if many artists go on YouTube, their audience will go to YouTube as well which is good for the industry since more people going on the website means that the website will become more well known all around the world, and now that led to YouTube being one of the biggest websites of today.
One way the institution can get money is that some companies can ask them if they can put their adverts on the website so that they can promote a piece of content in a better way, an example of this is how YouTube have a lot of adverts all around their site, on every page you go on YouTube, you will find a advert of some form. This is good for the institution because with the money they gain from the companies, it helps them get more well known and that could lead to more people going on the website which will lead to more profit for the institution. Even though having adverts is very good for the institution, it can be very annoying for the audience because most people don't like seeing adverts before the videos that they want to watch, because it sometimes seems inconvenient and a waste of time to some people. some people in the audience find adverts annoying and just want to skip them, which sometimes they get the chance to skip but there are some times where you have to watch the whole advert, which is time consuming and could lead to some people might not using the website anymore.
Sometimes people use streaming websites such as YouTube as a way to do illegal downloading with hacks and other websites to download illegal music and by using that they can get music for free, this is bad for artists since if people get the music for free, the artists cant get any money, this is a disadvantage for the industry that made the streaming website could get complaints from artists which is bad because that could cause problems for the website such as that it might give them a bad name.
DIRECT CD/SPECIAL EDITION CD/DVD
Direct CD/special edition CD/DVD is basically a collection of music videos on a DVD and can be very convenient to some people and it is good for the audience since it adds more content to the CD the audience member that gets it will get exclusive content that other people wont have which is good because it will make that person feel special. This content will be higher quality than the content on the internet. They contain backstage content that noone has ever seen before so that this might be the first time someone would see it, again might make the audience member feel special compared to others. By getting exclusive content such as music videos or even live concert footage. The exclusive content on the CD/DVD might contain that audience member inside the video, an example of this is when Beyonce released her self titled album that contained a live concert that contained some audience members, this is an advantage for the audience since they might see themselves in the video and show their friends and family.
Because of all the extra content on the CD or DVD then that means that by having the CD on your device that can have music, it will take up a lot of space on the device and might be bad for the audience that got it since it could take too much space so that you might not even have any more space to download anything else. Also because of the extra content, this CD/DVD will cost more than the normal CD/DVD which is a disadvantage for the audience since the audience member might not even have enough money to buy that CD/DVD. Even if someone can afford to buy the special edition CD or DVD. This is good for the institution that sells it because of the extra content, which will lead to more money since the CD/DVD will be more expensive. most shops that sell CD's or DVD's don't sell CD's or DVD's that contain exclusive content, which is one thing that might disappoint the audience since they might want to get that CD or DVD that had the special content but couldn't be able to get it due to not knowing any stores.When making the packages and cases for the exclusive CD/DVD the institution that make it have to put a lot of money into ,making it since they have to make it special, such as add something different than a normal CD/DVD case would look like and it usually costs a lot of money to make such as,they have to pay for making more materials that will be used in the special edition package and all that money could go to waste since some people might not even know about it and that would lead to all the money that the institution going to waste, also the institution has the make the packages multiple times which might mean more and more money will go to waste.When this happened the people who made the special cases for Beyonce's self titled album, alot of money was put to waste since not as many people bought the special edition CD, one of the main reasons is that some people downloaded the content illegally which lead to a lot of money for materials going to waste.
This means when an artist tries to advertise a new song or a new album through a music video
On July 23rd 2015 a British metal band called 'Bring Me The Horizon' released their first video for their song "Throne" which is for their upcoming album "That's the Spirit" this music video was the first music video that was released before the album was, so it got a lot of attention from their audience, by which is one of the main reasons that their new album "That's the Spirit" got number one on the Apple charts. releasing it before the album, got a lot of people to see it since many people would rather watch a music video than just listen to a song since you still get to listen to a song, but alongside a video that you might have not seen. Not only does this video promote the new album but it also promotes recent albums by showing the artwork from them in the background of the video such as at 0:08 it shows the artwork for the album "Count Your Blessings" and at 1:25 it shows something similar to the artwork from the album "There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret." they do this so people might want to listen to there old music.
To create synergy (business tie ins) with other media industries
Synergy is when one media product works with another media product such as collaborating or to promote both products
On May 9th 2014 British artist "Ed Sheeran" released the music video for his song "All Of The Stars" and in the video you mainly see little parts of the movie inside the music video such as lines inside the book in the video on a wall, this is from the book.movie "A Fault In Our Stars" such as at 3:21 when it shows a shot from the actual movie, it happens throughout the music video up to the end, this music video creates synergy because this song is the part of the soundtrack for the movie "Fault In Our Stars" and by having those lines from the book on the wall it shows how important the story is, and if people listen to the song and not know the movie, you might want to watch the movie after listening to this song.
To be art in their own right
This means how the artist expresses their creativity and there own vision of art in the form of a music video.
On September 12th 2014 the American masked band from Iowa "Slipknot" released a music video for their song "The Devil in I" and the video contains a lot of graphic content but in interviews Shawn Crahan aka "Clown" the one that produced the video said that the deaths in the video were done in an artistic way since all deaths in the video were ways that the members actually wanted to die which is why "Clown" put the write amount of colour in the shots to make the settings right and they used the right amount of fake blood to make it look like how they imagined, they did this in a very artistic way since by showing the bizarre ways that they wanted to die reveals what kind of people they are. By showing the artistic side, Slipknot has shown there weird side at the same time, most Slipknot songs have dark meanings but this music video adds to the dark meaning of the song. When the chorus starts the line goes "Step inside, see the devil in I" whenever that line is sung a death happens such as when Sid Wilson bit off his own fingers/ arm at 1:55 and when Mick Thompson ripped off his own face at 3:05 which was revealed as "letting out the devil in i" Shawn has done this in a very artistic way.
To extend the playability of and provide additional income from a song
This means when a music video will make the audience might want to watch more videos from the artist or watch the video again
On July 18th 2009 the American band "Panic! At The Disco" made their first song that went huge in ratings named "I Write Sins Not Tragedies" they tried to make this song and video memorable, they added a catchy beat to it and fun lyrics, the video was a bit random and unexpected which is why this music video and the song to so popular, the video contained a wedding happening and then a bunch of people come in with costumes and start dancing around, this happens at 3:04 when the singer enters the room followed by a bunch of people in costumes. They tried to make this music video, a video that people would like to see many times since it is a very good video where a
lot happens alongside a very catchy song that you might want to hear more than once, by doing this people watching might want to watch more of their music videos to see if there is any more music videos like this one. Which makes people want to watch the video over and over again, which gains popularity for that song/music video and that leads to more money for the artist.
To create a visual representation of the artist
This means how an artist presents themselves in the music video and how you should see that artist
On October 25th 1995 "Marilyn Manson" released a music video for his cover of the song "sweet dreams (are made of these)" in this video he showed his "weird side" and the video contained him in multiple costumes and doing weird movements throughout the video, such as at 0:37 where it seems like he is wearing some sort of machine on his head while does some weird movements while directly looking at the camera. This music video reveals to us that Marilyn Manson is clearly not what most people would call a "normal person" and he wanted to show that, he reveals that through many of his videos but this one explains it pretty well. Marilyn Manson tries to separate himself from others and tries to prove that he is different by the way he does his music videos.
